Pizza is one of the most commonly consumed meals eaten at home and out at restaurants with 60% of people saying they eat pizza at least once a week.
This got us thinking, why do so many people think it’s acceptable to have pineapple on a pizza?
…just kidding, we don’t judge!
The real question was why do so many people settle for a poor quality pizza that tastes just like the cardboard it comes in?
Why was it virtually impossible to buy an authentic pizzeria-quality pizza to enjoy at home?
After spending hours searching, we realised that such products didn't really exist, so we started our journey to create the very best quality pizza which our Italian friends would be proud of!
The biggest reason why so many of us purchase frozen pizza was simply down to convenience, despite consumers associating pizza as an unhealthy meal choice!
This gave us our first of 3 primary objectives:
Create a delicious pizza which could be made and baked in the same time it would take to cook one of those nasty pre-made highly processed ones!
Italian restaurant quality- We needed to create an authentic pizza which had no artificial additives, no nasties and one which was made authentically by hand.
We wanted to create a pizza which was so exceptional in quality, it could actually be served in a restaurant as a without the need for a highly skilled pizza chef!
We searched deep into the pizza motherland (aka Italy) learning all things pizza and how we could develop our very own authentic Italian pizza to bring home to tables across the UK.
From Rome, Napoli and Apulia, we learned how each region in Italy had their very own style and preference to the perfect pizza.
Doughboys Was Born
A year (and a lot of pizza) later, using everything we'd learned on our journey and by working with some amazing partners in Italy, we managed to perfect our pizza dough!
Each of our pizzas are made in Italy using a framework of regional recipes and traditional techniques such as hand-stretching and stone baking before being shipped across the UK and beyond!